hamam.exe

hamam

Sound & Sauna · Williamsburg, Brooklyn

The Concept

Sauna, cold plunge, listening room. A members-only sanctuary built for two modes: solitude and gathering. Heat and cold prepare the body. Sound and tea complete the experience.

The Space

Beneath a star-pierced dome, the göbek taşı (heated marble) anchors the room. Around it: a sound system designed for the space, low seating, Turkish tea service.

Details you feel before you see.

Members

300

Monthly

$275

EBITDA

47%

The Model

No day passes. Members walk in. Guests come through members.

Friday is hamam nights. A weekly residency. Guest selectors. Full albums. Open till 1am.

The Ask

$2M Seed Round · Opening Spring 2027

Virtual hamam loading...

📊 hamam Capacity Model

Members

300

Peak Util

--%

Max @ 90%

Bottleneck: --

Hamam Configuration

Members 300 Sauna Plunge Listening Changing Total Cap Peak Factor 1.5x

Member Segments

What % of members fall into each category?
Weighted avg: 1.13 visits/week

Power Users (3.5/week) 5% Regulars (2.5/week) 15% Weekly (1.25/week) 40% Occasionals (0.5/week) 30% Rare (0.25/week) 10%

Visit Duration

How long members stay (in hours)

Weekday 8-10am 0.75 hr Weekday 10am-10pm 1.25 hr Weekends 1.5 hr

Visit Distribution

Computed from segment behavior.

Weekday 8-10am: --

Weekday 10am-5pm: --

Weekday 5-10pm: --

Weekend 10am-1pm: --

Weekend 1-6pm: --

Weekend 6-10pm: --

Model Assumptions (click to expand)

Segment Time Preferences

What % of each segment's visits occur in each time slot:

Segment	WD 8-10am	WD 10am-5pm	WD 5-10pm	WE 10am-1pm	WE 1-6pm	WE 6-10pm
Power Users	50%	5%	35%	5%	3%	2%
Regulars	35%	10%	30%	15%	7%	3%
Weekly	20%	10%	25%	25%	15%	5%
Occasionals	10%	10%	20%	30%	20%	10%
Rare	5%	10%	15%	35%	25%	10%

Zone Dwell Times (minutes)

Time Slot	Sauna	Plunge	Listening	Changing
Weekday Early (8-10am)
Weekday Midday (10am-5pm)
Weekday Evening (5-10pm)
Weekend Late Morning (10am-1pm)
Weekend Afternoon (1-6pm)
Weekend Evening (6-10pm)

Zone Usage Rates (%)

Time Slot	Sauna	Plunge	Listening	Changing
Weekday Early				100%
Weekday Midday				100%
Weekday Evening				100%
Weekend Late Morning				100%
Weekend Afternoon				100%
Weekend Evening				100%

Changing Room Peak Factor

Arrivals/departures cluster more than other zones:

Weekday Early: 1.4x (arrivals clustered)
Weekday Midday: 1.3x (spread out)
Weekday Evening: 1.4x (after-work rush)
Weekend Morning: 1.4x (opening rush)
Weekend Afternoon: 1.3x (steady)
Weekend Evening: 1.3x (departures)

Target Util: %

Summary

300

Members

300

Weekly Visits

Peak Occupancy

--%

Peak Utilization

Max Members (90%)

Bottleneck Analysis

Zones ranked by peak utilization. First to hit 100% = your constraint.

Occupancy by Time Bucket

Time Bucket	Visit Share	Visits/Day	Avg Occ	Peak Occ	Total Util	Sauna	Plunge	Listening	Changing

Zone Utilization at Peak

Member Scaling

How utilization changes with member count:

Members	Peak Occupancy	Peak Utilization	Bottleneck